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Supporting Strategies | Texas Welcomes Stacy Conrad, CPA

June 5, 2015 / by Andy Hale posted in Our People, Texas


Stacy-Conrad-for-webI'm pleased to announce the newest member of the Supporting Strategies | Texas team: Stacy Conrad, who will serve as a financial operations associate.

A licensed CPA, Stacy graduated from Texas A&M University's Professional Program in Accounting, Financial Management and Information Systems in 2002. She subsequently started her professional career as an external auditor with PricewaterhouseCoopers.

Since moving on from PwC in 2004, Stacy has excelled in roles including internal auditor, senior auditor, assistant controller, controller/CFO and senior external auditor for various businesses. She has also taught accounting courses at several institutions since 2011.

I'm confident that Stacy's experience and skills will make her a valuable asset for our office and clients. Welcome aboard!

If your business is interested in outsourcing its bookkeeping needs, please contact Supporting Strategies | Texas today

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Business Book Recommendations from Three EY Entrepreneur of The Year Award Finalists

June 3, 2015 / by Gina Sabelli posted in Our People, Corporate


As I reported a couple weeks ago, Supporting Strategies founder and CEO Leslie Jorgensen was named a finalist for the EY Entrepreneur Of The Year® 2015 Award in the New England Region.

Award winners will be announced on Thursday, June 4. In advance of the event, we thought it would be fun to pose a question to a few of the finalists: What are one or two of your favorite business books? And what did you learn that has contributed to your success as an entrepreneur?

We'll get things started with Leslie's recommendations …

Getting Things Done by David Allen: As the CEO of a fast-growing business and mother of three boys under the age of 10, effective time management is critical to my success (and sanity). Allen's approach to email management was literally life-changing: "Do it, Defer it, Delete it, Delegate it!"

Quiet: The Power of Introverts in a World That Can't Stop Talking by Susan Cain: This book has really helped me frame my own leadership skills, accounting for the unique qualities that introverts like me bring to the table.

Robert_GlazerRobert Glazer
Founder & Managing Director, Acceleration Partners

Atlas Shrugged by Ayn Rand: One of the most influential books I have ever read. It does a great job of capturing the entrepreneurial spirit and the courage it takes to make a new idea successful when the rest of the world doesn't see your vision.

The 4-Hour Work Week: Despite its title, Tim Ferris' best seller teaches us how to get out of the day-to-day of our business, work on the business from 30,000 feet and design a work/life balance that is not about just enjoying yourself in retirement.

Nathan_EagleNathan Eagle
Co-founder & CEO, Jana

I generally have absolutely no patience for traditional business books. However, there is one particular business book that I found extraordinarily insightful: The Hard Thing About Hard Things by Ben Horowitz.

Ben gets it. He understands what it is like to be in my shoes because he has been on the rollercoaster as well, seeing his company through the very bad times and the very good. The book contains no academic theorizing; rather it presents a first-hand, authentic perspective on what it is really like to be an entrepreneur. 

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Supporting Strategies' Leslie Jorgensen Named an EY Entrepreneur Of The Year 2015 Award Finalist

May 20, 2015 / by Gina Sabelli posted in Our People, Corporate


Leslie-Jorgensen-for-webEY announced last week that Supporting Strategies founder and CEO Leslie Jorgensen is a finalist for the EY Entrepreneur Of The Year® 2015 Award in the New England Region.

Now in its 29th year, this awards program recognizes entrepreneurs who demonstrate excellence and extraordinary success in such areas as innovation, financial performance and personal commitment to their businesses and communities. Jorgensen was selected as a finalist by a panel of independent judges.

Award winners will be announced at a special gala event on June 4, 2015, at the Boston Marriott Copley Place.

"It's a thrill to be honored by a respected organization like EY and to be part of such an impressive group of finalists," said Jorgensen.

Regional award winners are eligible for consideration for the EY Entrepreneur Of The Year National program. Award winners in several national categories, as well as the EY Entrepreneur Of The Year National Overall Award winner, will be announced at the annual awards gala in Palm Springs, California, on November 14, 2015. The awards are the culminating event of the EY Strategic Growth Forum®, the nation's most prestigious gathering of high-growth, market-leading companies.


Founded and produced by EY, the Entrepreneur Of The Year Awards are nationally sponsored by the Ewing Marion Kauffman Foundation and SAP America.

In New England, sponsors also include Red Thread, Goodwin Procter LLP, Nixon Peabody LLP, fama PR, RR Donnelley, True Capital, Scherzer International, The Isenberg School of Management at the University of Massachusetts Amherst, Morgan Lewis & Bockius LLP, Accounting Management Solutions, Inc., T3 Advisors and Murray Devine & Company.

About EY Entrepreneur Of The Year®

EY Entrepreneur Of The Year is the world's most prestigious business award for entrepreneurs. The unique award makes a difference through the way it encourages entrepreneurial activity among those with potential and recognizes the contribution of people who inspire others with their vision, leadership and achievement. As the first and only truly global award of its kind, Entrepreneur Of The Year celebrates those who are building and leading successful, growing and dynamic businesses, recognizing them through regional, national and global awards programs in more than 145 cities in more than 60 countries.

About EY's Strategic Growth Markets practice

EY's Strategic Growth Markets (SGM) practice guides leading high-growth companies. Our multidisciplinary teams of elite professionals provide perspective and advice to help our clients accelerate market leadership. SGM delivers assurance, tax, transactions and advisory services to thousands of companies spanning all industries. EY is the undisputed leader in taking companies public, advising key government agencies on the issues impacting high-growth companies and convening the experts who shape the business climate. For more information, please visit us at, or follow news on Twitter @EY_Growth.

About EY

EY is a global leader in assurance, tax, transaction and advisory services. The insights and quality services we deliver help build trust and confidence in the capital markets and in economies the world over. We develop outstanding leaders who team to deliver on our promises to all of our stakeholders. In so doing, we play a critical role in building a better working world for our people, for our clients and for our communities.

EY refers to the global organization, and may refer to one or more, of the member firms of Ernst & Young Global Limited, each of which is a separate legal entity. Ernst & Young Global Limited, a UK company limited by guarantee, does not provide services to clients. For more information about our organization, please visit

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Supporting Strategies Highlighted on "Against the Grain" Podcast

January 9, 2015 / by Leslie Jorgensen posted in Our People, Corporate


UR_Business_NetworkWant to get some interesting insights into the Supporting Strategies back story? Check out a recent interview with Steve Schultz, our VP of franchise development, on the "Against the Grain" podcast.

"Against the Grain" takes "a deep dive into the rebellious mindsets and back stories behind today's innovators in business, science, arts and technology." The UR Business Network's podcast is hosted by Todd Greenberg, president of TSG Advisors.

Listen to this episode to learn about Supporting Strategies' origins at what is now called the Cambridge Innovative Center. Steve explains how our founder, Leslie Jorgensen, recognized the need for outsourced bookkeeping services among small businesses and how our business model would help attract talented accounting professionals seeking home-based job opportunities.

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Striking the Perfect Work/Life Balance at Supporting Strategies

November 8, 2014 / by Leslie Jorgensen posted in Our People, Stamford, CT


Laura_BottinoLaura Bottino had a good thing going in the corporate world. Her career was progressing nicely, and she liked the work. But with a young daughter at home, she decided earlier this year it was time for a change. The path led her to Supporting Strategies, where she now serves as a financial operations associate for our Stamford, Conn., office.

Working part-time at home, Laura is always there when her daughter gets back from school and can attend school functions or engage in volunteer activities during the day. The flexibility has made a major difference in her life.

"I thrived in the corporate environment, and it suited my life stage at the time," she says. "But Supporting Strategies suits me now. It's been hugely life-changing for my family — the work/life balance I've struck is perfect."

The Right Opportunity

After seeing an online job posting for Supporting Strategies, Laura connected with Stamford owner Jeff Coombs. She realized the opportunity was exactly what she was looking for and became Jeff's second hire in June 2014.

While she now works with small businesses, Laura enjoys putting to use the skills she developed during all those years in the corporate world.

"I call on what I learned back then — things like process improvement and putting controls in place — to assist business owners who were probably handling their books on their own and realized they needed help," she says. "Much of my work has involved getting our clients what Jeff calls, 'caught up and cleaned up.' It's a pleasant challenge. I really thrive on addressing those needs and coming up with a professional set of books."

Saving the Day

One of those "caught up and cleaned up" situations came about with a client that had become overwhelmed by managing its books. Laura sorted through about 10 credit card and bank accounts along with thousands of transactions to identify business expenses for the client's 2013 tax returns. It was the type of task that a non-bookkeeper would find impossible to complete.

"It's a great feeling when you're able to do that for a client," says Laura. "Saving the client a significant amount of money and directly affecting their bottom line is the kind of impact you generally can't make in the corporate world. You get to see the tangible benefits of your work here, and that's very satisfying."

We're thrilled to have Laura as part of our Stamford team and look forward to her serving many more happy clients for years to come.

To learn more about our team, visit our Meet Our Team page.

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