Every business in the United States will be affected, directly or indirectly, by the spread of the novel coronavirus (COVID-19). The proper response on the part of your company depends to some extent on the severity of the outbreak and the nature of your business. Still, there are some steps that every business owner can take now to minimize the potential impact.
Prepare — But Don't Panic
Communication is key — both with your employees and your clients. Calm, clearheaded leadership that makes employee safety your top priority is of paramount importance during any crisis. Reach out to your clients to let them know you’re there to support them as best you can.
COVID-19 is no longer a distant threat. In addition to close communication with employees and clients, you also need to develop strategies to protect your core functions and incorporate business continuity planning that will help you keep your business running.