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Blogs by Dee Johnson


Update Your Business Plan for the Pandemic

August 11, 2020 / by Dee Johnson posted in Chicago Northwest Suburbs, Business Continuity

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Learn how the process of planning can help you prepare your business for unexpected changes.

Remember when you wrote your original business plan before starting your company? And remember the last time you updated it, say, late in 2019? That seems like a different world now, doesn't it?

Well, that was a different world. COVID-19 changed everything, and you need to adjust your business plan accordingly.

A Business Plan Is an Informed Prediction
"In preparing for battle I have always found that plans are useless, but planning is indispensable."
– Dwight D. Eisenhower

I love that quote. What Eisenhower meant was that committing to a specific plan was foolish, because it doesn't allow any wiggle room when circumstances change — as they always do. However, the process of planning gives you valuable intelligence about what to expect so you can react appropriately.

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