With all the excitement around angel investing, many startups believe their good idea will make finding angel investors simple. In reality, it's not as easy as it looks in the movies and on TV. Most entrepreneurs hear a lot of "no" before they finally get to "yes."
I belong to a community of angel investors and regularly evaluate high-potential startups for early seed funding. I'm also a business advisor who works with companies on developing and executing key strategies, and on educating them about running their businesses. Helping small businesses achieve their goals is a passion of mine.
Here are six things you can do to improve your company's odds of finding financial benefactors.
1. Be SelectiveNot all investment opportunities are the same because not all companies are the same. Some types of businesses are more attractive to investors than others. So the first thing you need to do is determine which type of business you have. That will make the process more efficient and less frustrating for prospective investors (and for you).