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Blogs by Lori Highby

Market Revival: Marketing Strategies for Successfully Reopening

June 16, 2020 / by Lori Highby posted in Milwaukee


From maximizing your social media channels to re-examining your messaging, these tips will help you develop a re-opening marketing strategy.

The coronavirus pandemic has created the most severe economic disruption since the Great Depression. For many businesses, recovery will be extremely trying. Some of the greatest challenges will involve determining when (and how) to reopen your business.

The answers will be determined both by state laws and the nature of your business. In general, though, there are certain steps every business can take to make the process smoother. Let's look at some.

Be ready to adapt. I could just as easily have said, "Be ready to pivot." But to be honest, I'm ready to throw that word in the garbage and never use it again. And I guess that's my point: Before you reopen your doors, you need to take a fresh look around you and get rid of anything that has gone stale.

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