Your Partner for Bookkeeping and Controller Services

Contact Us

What are you interested in learning more about?


Supporting Strategies Blog

Case Study: Helping a Florida Homebuilder Keep Up with Growth


Case Study: Helping a Florida Homebuilder Keep Up with Growth


A year after launching John Merrill Homes, a custom builder in Jacksonville, Florida, Adam Merrill, had an enviable problem: His business was growing three times faster than anticipated. Realizing it would be nearly impossible to keep up with this growth using DIY bookkeeping, Merrill turned to an outsourced solution with Supporting Strategies.

A Built-in Challenge
Building custom homes is a business that's especially susceptible to bookkeeping challenges. "It's heavy on payables," Merrill says. "There's a lot of check processing. We take in five to seven checks per job, but we write about 500 per job."

In addition, building homes is a long-term process. It often takes a year for John Merrill Homes to see income from a project. That could easily lead to cash-flow problems, particularly at a rapidly growing startup. "I knew the bookkeeping could get overwhelming," Merrill says. "So outsourcing made a lot of sense." He reached out to Supporting Strategies | Northeast Florida for help.

Customizing a Solution
In addition to handling Merrill's bookkeeping, Supporting Strategies integrated his construction management software with his preferred online bookkeeping software and bill-paying app. That's created a logical, trackable hierarchy to ensure every invoice and every bill is routed properly and in a timely manner.

Outsourcing his bookkeeping during the critical ramp-up phase has enabled Merrill to focus all of his energy on helping John Merrill Homes reach its full potential. "Getting Supporting Strategies on early was one of the best decisions I've ever made," Merrill says. "I wanted to create the right systems early on so we wouldn't have to go back and try to fix everything later."

To learn more about John Merrill Homes' relationship with Supporting Strategies, download the case study.
Pete Denholm


Pete Denholm

Managing Director Pete Denholm, Supporting Strategies | Northeast Florida, provides bookkeeping and controller services to growing businesses.

Legal and Tax Disclaimer

This website is created by Supporting Strategies to provide general bookkeeping and accounting information only. Supporting Strategies does not provide tax, legal or accounting advice, and the information contained herein is not intended to do so. As such, the information provided should not be used as a substitute for consultation with professional tax, legal, and accounting advisors, and you should consult with a tax, legal and accounting professional before engaging in any transaction.