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Case Study: Helping an Overseas Firm Establish a U.S. Subsidiary

November 2, 2017 / by Mark Wald

SPS_MKTG_Case-Study_Autex-Acoustics-for-blog.jpgIn 2016, Autex Acoustics, a New Zealand-based company that uses sophisticated fiber technology to manufacture ceiling tiles, panels and flooring, decided to open a U.S. sales subsidiary. They needed help navigating complex regulatory filings and tax codes. Supporting Strategies provided that — and more.

Flattening the Learning Curve
The United States was the key market in Autex Acoustics' planned international expansion. But the company feared their lack of familiarity with U.S. regulations could disrupt that effort. "The U.S. is so different from our other markets, and we really had a steep learning curve," says Phil Goodin, Autex Acoustics' General Manager in North America.

Supporting Strategies stepped in to help. "We've had to lean heavily on Supporting Strategies to make sure the taxes and filings were set up," Goodin says. "They've also helped us navigate all the different rules state by state." In addition, Supporting Strategies helped Autex Acoustics clear various logistical hurdles, such as setting up merchant card-processing services so the company could accept credit card sales in the United States.

A Broad Network of Support
Supporting Strategies also used its extensive network of connections to help with key referrals, such as a lawyer who helped Autex Acoustics set up contracts for new U.S. employees. "Literally, if I don't know the answer to something, I just go to Supporting Strategies," Goodin says. "And if it involves something outside their scope, they point me in the right direction and provide a reference."

As Autex Acoustics increased its presence in the United States, Supporting Strategies was there to assist every step of the way. Says Goodin, "Supporting Strategies has been our partner the whole time, holding our hand."

To learn more, download the Autex Acoustics case study.

Topics: Santa Monica, Los Angeles, Ventura County

Mark Wald

Written by Mark Wald

Mark is managing director of Supporting Strategies | Santa Monica, CA.