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Agency Outsources Bookkeeping | Supporting Strategies


Case Study: Marketing Agency Outsources Bookkeeping to Focus on Growth


Business development or bookkeeping? Learn how a marketing agency owner finds time to grow his business by outsourcing bookkeeping and controller services.

BKM Marketing founder Bruce McMeekin faced a problem familiar among small-business owners. Bookkeeping, which had started out as a part-time responsibility secondary to his core business, was becoming a burden as his business grew.

McMeekin knew that wasn't sustainable. "When you own a business," he says, "you need to maximize the value of every hour." To continue growing his business, he needed to allocate more time to business development. He found the time by taking the bookkeeping task off his to-do list.

A Bookkeeping Extension of Their Team
Even as BKM Marketing grew, McMeekin insisted on maintaining a high level of service for each client. As his agency's website states, "We set out to be the type of marketing agency that clients view as an extension of their team and trust with their business."

When he decided to outsource his growing bookkeeping responsibilities, McMeekin looked for a partner that had the same philosophy. He found one right in his Massachusetts neighborhood, in Supporting Strategies | South Shore.

As an outsourced bookkeeping and controller services provider, Supporting Strategies took on all the responsibilities McMeekin no longer had time for β€” including invoicing, reconciling accounts and running payroll β€” while enabling him to continue participating in areas that are unique to his business, such as disbursements for direct mail campaigns.

"We often have to get postage for immediate turnaround to the mail shop," he says. "So I have to be in the books every day to make payments that need to get made on short notice. That keeps my hands in it."

Benefits Beyond Bookkeeping
In addition to having more time to devote to his clients' needs, McMeekin discovered other benefits to outsourcing. Supporting Strategies migrated his legacy desktop bookkeeping system to the cloud, a move he recognized was overdue. "You can't be in marketing and not be familiar with technology," he says.

McMeekin also appreciated Supporting Strategies' fraud-security best practices, including segregation of duties. And he wasn't the only one. "The banks we work with love the fact that we use outsourced bookkeeping because there's an extra level of integrity there when looking at the numbers," McMeekin says.

All in all, McMeekin concludes, "I could not imagine a better team member. Supporting Strategies is in our partner hall of fame."

Learn More
To get the full story of how Supporting Strategies helped BKM Marketing keep pace with its growth, read the case study.

At Supporting Strategies, our experienced, U.S.-based professionals use secure, best-of-breed technology and a proven process to provide a full suite of bookkeeping and controller services. Are you ready to learn how you can move your business forward? Contact Supporting Strategies today.

Lori Coleman


Lori Coleman

Lori Coleman, Director of Business Development, Supporting Strategies | 128 & South Shore, Providence, RI & Nassau County, provides bookkeeping and controller services to growing businesses.

Legal and Tax Disclaimer

This website is created by Supporting Strategies to provide general bookkeeping and accounting information only. Supporting Strategies does not provide tax, legal or accounting advice, and the information contained herein is not intended to do so. As such, the information provided should not be used as a substitute for consultation with professional tax, legal, and accounting advisors, and you should consult with a tax, legal and accounting professional before engaging in any transaction.