No business can succeed if it's not marketed properly. In light of this simple truth, it's remarkable that so many businesses treat their marketing as an afterthought.
It's time to put your company's marketing efforts top of mind, starting with an awareness of the three most common mistakes — and how to avoid them.
1. Silver-Bullet Syndrome
We've all been guilty of this. Basically, it's deluding yourself into believing that one simple change in your marketing approach will fix everything. For instance: "If I just do social media, that will be a game-changer."
The problem with this approach is that it relies on tactics rather than strategy. In the military, we used to say, "You always stay focused on the mission but flexible on the details."
In the scenario above, "doing social media" is a detail. It's not the mission.