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Startup Bookkeeping Services | Supporting Strategies


Supporting Strategies Helps Startup Focus on Global Mission


In an insightful podcast, the general manager of an innovative startup reveals what he calls "a key decision point" in a successful launch.

Outsourced bookkeeping and controller services generally aren't what springs to mind when you think of sustainability initiatives in the rainforest. And yet, according to Mark Mallardi, General Manager of AMARUMAYU Superfruit Juices, bookkeeping support has played a critical role in allowing his organization to pursue its mission of "using sustainable harvesting practices and helping mitigate climate change" while benefitting indigenous communities in the heart of the Amazon.

If there doesn't appear to be any direct connection between bookkeeping and creating a commercial market for health-beneficial superfruits from the Peruvian Amazon — well, that's the point.

"One aspect of starting a business and running a business that can be profoundly intricate and obtuse is the accounting practices side," Mallardi said on "The Brands With Moxie Sozo" podcast, hosted by Evan Faber. "And one thing I can't recommend enough is, if you don't already have that personal expertise, or if you don't have some semblance of it [within] your organization, look for an outsourced accounting vendor.

"We have one," Mallardi added. "They're called Supporting Strategies, and they are phenomenal."

A Global Challenge
Among the other challenges Mallardi had to overcome was working with a globally dispersed workforce. "I am the sole U.S. employee of this entity," said Mallardi, who is based in California. "All of my colleagues are in Peru and other parts of the world."

No problem for Supporting Strategies | Santa Monica, which has experience with overseas clients.

AMARUMAYU might be a startup, but Mallardi made a veteran move by outsourcing the bookkeeping responsibilities. "There have been intricate [financial issues] that would have commanded my time and a skill set that nowhere near was up to the task," Mallardi said. "And I've been able to utilize Supporting Strategies in that vein. I can't say strongly enough what an important decision that was early on."

Mallardi acknowledged that outsourcing bookkeeping can feel counterintuitive.

"It's a difficult decision, because … the intricacies of your financial model, your economic model, those are things we hold so close, and there's a lot of proprietary knowledge in there," he said. "So there's often a reticence to hand it over to a third party. But we did it from the outset, and I am so thankful that we did.”

A Sustainable Relationship
Knowing that he doesn't have to worry about bookkeeping and compliance issues allows Mallardi to focus on helping AMARUMAYU achieve its mission.

"As people purchase our products," Mallardi said, "as we build out and scale our consumer business for our products, it geometrically scales the number of Amazonian indigenous communities we can engage and empower, and therefore, the amount of square miles of Amazon that we can help protect."

Supporting Strategies | Santa Monica is intentionally focused on global sustainability. In addition to supporting client businesses involved in renewable energy, forestry stewardship, carbon credits and other environmental initiatives, we make frequent charitable contributions to a thoughtful mix of environmental, human rights, equality, and other nonprofits that reach across the U.S. and worldwide. Please contact us today to let us know about any other initiatives you believe align with these interests so we can consider supporting them too!

At Supporting Strategies, our experienced, U.S.-based professionals use secure, best-of-breed technology and a proven process to provide a full suite of bookkeeping and controller services. Are you ready to learn how you can move your business forward? Contact Supporting Strategies today.

Mark Wald


Mark Wald

Mark Wald, Managing Director, Supporting Strategies | Santa Monica, LA, and Ventura County, provides bookkeeping and controller services to growing businesses.

Legal and Tax Disclaimer

This website is created by Supporting Strategies to provide general bookkeeping and accounting information only. Supporting Strategies does not provide tax, legal or accounting advice, and the information contained herein is not intended to do so. As such, the information provided should not be used as a substitute for consultation with professional tax, legal, and accounting advisors, and you should consult with a tax, legal and accounting professional before engaging in any transaction.