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Case Study: Outsourced Bookkeeping for Online Ad Sales Tech Company

September 3, 2020 / by Leslie Jorgensen posted in Boston, Bookkeeping Services, Case Study Blogs

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With his company generating 50,000 transactions a month, this internet entrepreneur relies on Supporting Strategies for bookkeeping and controller services.

Todd Garland was working as a front-end engineer when he created a couple of design-oriented websites on the side. Frustrated with negotiating complicated online ad sales for his sites, he launched his own company, BuySellAds (BSA), to simplify the process.

The result, according to the website Foundora, was "a game changer in online banner advertising," with Garland serving as matchmaker between advertisers and website publishers whose content is a good fit for the advertiser's product.

Finding a Bookkeeper to Count On
Having his new business take off was good news, of course. The bad news? "I realized I needed to do my taxes," Garland says. He had created a custom system for logging transactions — the advertiser and the publisher each maintain a cash balance, with BSA receiving a cut of each transaction — but it wasn't designed for bookkeeping purposes. Garland needed someone who could translate the information into a form that his accountant could use for filing taxes.

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Case Study: Outsourced Bookkeeping Positions Law Firm to Handle COVID-19

July 28, 2020 / by Leslie Jorgensen posted in Boston, Case Study Blogs, Law Firm

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Supporting Strategies established cloud-based bookkeeping and streamlined back-office operations at this successful law firm — just in time for COVID-19.

Pabian & Russell, LLC, is one of Boston's most respected law firms, with expertise spanning elder law, estate planning, dispute resolution and several other practice areas. Bookkeeping, however, was causing a number of frustrations.

The firm's previous solution — an in-house team responsible for day-to-day accounts payable, accounts receivable and client billing, plus an outside accountant to close the monthly books — and processes weren't working. Attorneys were tracking billable hours on paper forms. An inefficient billing protocol led to delayed payments from clients. The firm couldn't produce reports that could guide strategic decisions.

"We were in the middle of making a lot of plans, but the lack of data was holding us back," CEO Margaret Burke notes. "Eventually we realized it made sense to hire someone and not try to do this in house."

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Case Study: Flexible and Consistent Bookkeeping for a Franchise

May 28, 2020 / by Lynette DeRose posted in Small Business Advice, Bookkeeping Services, Business Advice, Case Study Blogs, Chicago Southland

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For Creative Colors International (CCI), one of the primary selling points for its franchises also created one of its biggest challenges.

The Illinois-based CCI, which specializes in repairing various types of furniture coverings, allows individual franchisees to tailor their offerings for their particular markets. For example, some franchisees contract exclusively with a single client for whom they work onsite, while others operate a mobile business with a variety of clients.

From a bookkeeping perspective, the result was a hodgepodge of reporting procedures that strained both franchisor and franchisees. Says CCI President and Co-Owner Mark J. Bollman, “For an owner/operator just starting out, doing the work all day and then coming home to a stack of invoices when they're tired hasn't been conducive to on-time reporting.”

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Case Study: Nonprofit Bookkeeping for the Telluride Film Festival

May 27, 2020 / by Mark Wald posted in Santa Monica, Los Angeles, Ventura County, Nonprofits, Case Study Blogs

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Although it lasts just four days, the annual Telluride Film Festival (TFF) requires a year-round staff — and roughly 300 employees during festival season. Adding to the logistical challenges, the nonprofit that operates the festival is based in Berkeley, California, while the event itself takes place in Colorado. Moreover, each year the organization needs to be ready to cover major upfront expenses along with a flurry of event-related vendor invoices.

That all added up to a unique bookkeeping challenge — particularly for a nonprofit that was still using traditional paper-based processes and offline systems. So when TFF's long-standing bookkeeper retired, the organization jumped at the chance to modernize its back-office operations.

A Premier Nonprofit Bookkeeping Solution
TFF accomplished all its goals and more by outsourcing its bookkeeping and back-office operations to Supporting Strategies. First and foremost, Supporting Strategies successfully transitioned TFF to a set of integrated online tools to eliminate cumbersome paperwork and enable administrators to securely share financial information through the cloud in real time.

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Case Study: Overcoming Bookkeeping Challenges to Ace a DCAA Audit

October 1, 2019 / by Jim Rice posted in Rochester, Orlando, Bookkeeping Services, Case Study Blogs

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Not even the best-run businesses are immune to Murphy's Law. Take TeKONTROL, Inc. (TKi). Over the course of three decades, this Florida-based company developed reliable bookkeeping systems for its global engineering support projects — difficult to do in the world of government contracts. Then it got hit with a one-two punch at the worst possible time.

First, the company's longtime bookkeeper retired. Then the vendor that provided TKi's enterprise resource planning (ERP) bookkeeping platform discontinued its support. Finally, the clincher: a pre-award audit from the Defense Contract Audit Agency (DCAA). "It was a crisis," recalls Tom Kornegay, the company's Chairman, CEO and Founder. "Believe me."

A Timely Bookkeeping Solution
A short-term bookkeeping hire, combined with the trial use of temperamental new ERP software, turned what should have been a bump in the road into a massive pothole. To get around it, Kornegay brought in his former bookkeeper to restore "ground-floor reference points." But he knew he also needed someone to quickly and decisively take charge of TKi's bookkeeping from there.

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Case Study: A Mainstay During a Period of Impressive Growth

August 15, 2019 / by Lori Kunkel posted in Southern New Hampshire, Bookkeeping Services, Case Study Blogs

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In 2006, Extension Engine was a $1.2 million business offering outsourced software development services. Fast-forward to 2019, and the company now focuses on creating custom online learning experiences and is projecting $15 million in revenue for the year.

Supporting Strategies has been there every step of the way, serving as the bookkeeping arm for Extension Engine's U.S. operations. We handle everything from data entry to financial analysis, providing accurate, up-to-date financials to guide leadership's strategic decisions.

Furqan Nazeeri, Partner at Extension Engine, explains that the business has undergone major changes in its bookkeeping over the past 13 years. "We've switched to new systems for time tracking and for expense tracking, and we've moved from QuickBooks Desktop to QuickBooks Online," he says. "Throughout those and other transitions, Supporting Strategies has been great. They've always been flexible and always managed to figure things out."

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Case Study: A Game Plan for Managing Irregular Cash Flow

July 23, 2019 / by Jane Lvovskiy posted in Small Business Advice, Bookkeeping Services, Brooklyn - Staten Island, Case Study Blogs

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File this under "Good Problem to Have." SASKIA, a Brooklyn jewelry startup, grew so fast that its bookkeeping demands soon exceeded the capabilities of its husband-and-wife co-founders.

Of particular concern was the company's irregular cash flow. At the start of each year, SASKIA had a lot of upfront expenditures for the materials needed to create their unique designs. The company relied on no-APR credit cards for purchases of up to $50,000, knowing the return on that investment wouldn't come until much later in the year. But in the meantime, they still had to meet their regular expenses, including payroll for eight employees. The math on how to accomplish that could get a bit fuzzy.

Into the Right Boxes
As is often the case, the first step in solving this problem was to acknowledge it. Partner/COO Scott Kerns, who had been doing the company's books, realized it was time to outsource that responsibility to a specialist. "We needed someone who could put things in the right boxes in the right way," he says, "Then we could look at all of the data together and make informed decisions based on where the money was flowing."

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Case Study: Modernizing a Mature Nonprofit's Bookkeeping

May 28, 2019 / by Indre Bauza posted in Northern Virginia, Nonprofits, Case Study Blogs

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When he became Executive Director at Arlington Thrive in March 2016, Andrew Schneider encountered a problem common among mature nonprofits: "Over time, as in any organization, internal systems develop that make sense to the people who are operating them but might not make sense to new people coming in."

In fulfilling its mission of providing same-day, emergency financial assistance to residents of Arlington County, Virginia, the organization relied on a steady flow of cash. A legacy bookkeeping system, coupled with a nearly indecipherable method of donor classification, threatened to disrupt that flow. Schneider needed to resolve the problem quickly. Supporting Strategies | Northern Virginia and Managing Director Indre Bauza delivered a solution.

A Clearer View
Supporting Strategies took a proactive approach to solving the problem — from modernizing the bookkeeping system to establishing monthly conference calls with the finance committee. The result? Real-time financial reporting, enhanced communication, and greater financial transparency.

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Forward Thinking: How to Scale for Rapid Growth

April 30, 2019 / by Karen Rinehart posted in Bookkeeping Services, Case Study Blogs, Central CA

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The good news? Two new partners joined a small company and immediately increased sales. The bad news? The company's existing system of keeping the books — paying bills with handwritten checks and keeping tabs on the numbers through monthly visits with a CPA — was inadequate for rapid growth.

"We were losing tons of sleep because we didn't even know our numbers," says Brian Van Norman, ICU Technologies' Vice President and Co-Owner. "It was scary. Like, 'How much money have we got in the bank? What bills do we have?'"

Van Norman turned to the internet for a solution — and found Supporting Strategies.

Proactive Guidance
Karen Rinehart, Managing Director of Supporting Strategies | Central California, was on the case immediately. "Karen got the chart of accounts right, along with all the other stuff that we aren't experts in," Van Norman says.

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Case Study: Empowering a Nonprofit to Pursue Its Goals for Growth

January 17, 2019 / by Jen Ellermeyer posted in Reno - Tahoe, Nonprofits, Case Study Blogs

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The Sierra Nevada Children's Museum, a popular family destination in Truckee, California, is poised for growth with a projected 80% increase in visitation over the next 20 years. To keep pace with this growth, the museum needs to boost fundraising to finance building a larger facility.  

Working with a complex chart of accounts and item list, combined with a slow, server-based software system, occupied much of Executive Director Carol Meagher's time. She wasn't able to fully focus on fundraising and community outreach — which were vital for the museum to keep pace with its projected increase in visitation.

To compound this problem, the museum's bookkeeper decided not to return from maternity leave, and a prospective replacement didn't pan out. In order to reach its potential for growth, the museum needed to establish a strong foundation in bookkeeping that included special events tracking, operational reporting, grants management, and preparing financials for the board.

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