With his company generating 50,000 transactions a month, this internet entrepreneur relies on Supporting Strategies for bookkeeping and controller services.
Todd Garland was working as a front-end engineer when he created a couple of design-oriented websites on the side. Frustrated with negotiating complicated online ad sales for his sites, he launched his own company, BuySellAds (BSA), to simplify the process.
The result, according to the website Foundora, was "a game changer in online banner advertising," with Garland serving as matchmaker between advertisers and website publishers whose content is a good fit for the advertiser's product.
Finding a Bookkeeper to Count On
Having his new business take off was good news, of course. The bad news? "I realized I needed to do my taxes," Garland says. He had created a custom system for logging transactions — the advertiser and the publisher each maintain a cash balance, with BSA receiving a cut of each transaction — but it wasn't designed for bookkeeping purposes. Garland needed someone who could translate the information into a form that his accountant could use for filing taxes.