Learn how the process of planning can help you prepare your business for unexpected changes.
Well, that was a different world. COVID-19 changed everything, and you need to adjust your business plan accordingly.
A Business Plan Is an Informed Prediction
"In preparing for battle I have always found that plans are useless, but planning is indispensable."
– Dwight D. Eisenhower
I love that quote. What Eisenhower meant was that committing to a specific plan was foolish, because it doesn't allow any wiggle room when circumstances change — as they always do. However, the process of planning gives you valuable intelligence about what to expect so you can react appropriately.