Ready to grow your business? Learn what to do — and what not to do — to generate more client referrals with word-of-mouth marketing.
When you provide a professional service, as Supporting Strategies does with outsourced bookkeeping and controller services, word-of-mouth can be your greatest marketing asset. Over-deliver for one client and they refer you to another client. Do well for that client and they tell another one. Gradually, your growth becomes exponential. That's how I was able to expand Supporting Strategies | Los Angeles to nearly 250 clients in less than seven years, as I outlined on a recent episode of The Staying Power Podcast.
But a powerful word-of-mouth referral network doesn't just happen on its own. Here's how to create one the right way.