Mike Hicks is Executive VP of Beson4. Mike helps manage operations and new business development, while providing hands-on strategic planning, creative strategy, marketing strategy and account services for clients. Mike has been with Beson4 since its inception, helping evolve the one-time publishing company into a full-service integrated marketing firm. He’s been named one of the Jacksonville Business Journal’s “40 Under 40”, and attributes his success to getting to know and understand his clients and their businesses, providing sound strategic thinking, tracking results and keeping an eye on his clients’ bottom lines. Honesty, flexibility and mutual respect are guiding principles.