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speaker profile

Andy Jacobs


about Andy


Over the last 40 years, helped create and implement marketing programs for over 1,700 B2B and B2C organizations from Fortune 500 divisions to funded start-ups in every industry possible, within a broad range of trade classes. Three years as VP of Strategy and Biz Dev for Didit, one of the first digital agencies, listed by Ad Age magazine as the 58th largest independent marketing company in the world, a member of the Inc. 500 with 120 employees in four offices on LI, NYC and Boston. EVP/Partner for 20 years at Linx Communications educating clients about strategy as the driving force behind successful revenue generating marketing programs. Managing Partner of Ross & Jacobs, an award winning marketing communications shop for 14 years. Noted speaker and blogger on various marketing issues. Served on the executive boards of Make-A-Wish, Business Information Network, LLS, the LI Philharmonic, the LI Ad Club and the Pat Covelli Foundation.

About Gravitas Marketing Strategies

The Gravitas “hub and spoke” model is simple… at its core, a marketing veteran who over 40 years as a serial entrepreneur and creative director has a unique combination of business and marketing knowhow. We attempt to understand an organization’s assets from a business standpoint and deliver that capability to the market with dramatically strong creative that cuts through the mundane and delivers messages to identified targets in extraordinarily meaningful and emotional ways. The spokes surrounding this hub are all about producing the communications elements and deploying earned and paid media tactics in the most efficient and cost effective way possible. Gravitas leverages a tremendous spectrum of freelance talent and partner companies in every aspect of marketing: design, copy, digital, public relations, media, social, SEO, interactive, etc. all controlled by technology platforms focusing on project management, simplified accounting and collaboration. This is the new way of serving the client… and for small- and mid-market companies it’s an ideal model, gaining true return on ad spend from great thinking while eliminating agency bloat as the budget is focused 100% on deliverables, not infrastructure.

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