Negotiation is a critical path to business success. Every day we engage in negotiations when working with our customers, vendors, and employees as well as in our personal lives.
It is true most of us dread negotiating, believing it is a zero-sum game where one side always wins, and the side always loses. As a result, it is this fear of losing a negotiation that happens to be one of our greatest obstacles to overcome.
But…negotiations need not be a zero-sum game or a fearful endeavor. If properly planned and executed successful negotiations will result in higher profits, long-term client relationships, synergies you never expected and improved interpersonal skills.
Learning and applying these skills will enable you to tap resources you did not know you had while enjoying more success with a lot less stress. So, join us for this negotiation primer to learn:
- Negotiating vs. Bargaining
- Preparation is critical to success
- Types of Negotiations
- Rules for Negotiating
- Negotiating Tactics and Defenses