Bruce McMeekin is the CEO and founder of BKM Marketing, a strategic marketing agency. His firm develops data-driven campaigns to help banks, home services and other marketers deepen customer relationships and capture new opportunities. Before starting BKM Marketing in 2002, Bruce held client-side positions at Procter and Gamble, Bank of New York, Travelers, and PNC Bank before migrating to agency leadership roles at EMI Strategic Marketing and Protocol. His articles have appeared in Forbes and Target Marketing. He holds an AB from Harvard and an MBA from the Kellogg School at Northwestern University.