Supporting Strategies | Northeast Florida

Supporting Strategies provides outsourced bookkeeping services, controller services and operational support to growing businesses.

Northeast Florida Team

Pete Denholm

Pete Denholm

Managing Director
(904) 849-8099
[email protected]

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Pete Denholm is a business management consultant with over 20 years of experience in operations and financial management. While working for Big 4 accounting firms, Grant Thornton, and Fortune 50 companies, he specialized in helping organizations improve their financial and business operations. He found the work so rewarding that he launched Supporting Strategies | Northeast Florida in 2014 — a practice that has earned Top Accounting Firm kudos in the Jacksonville Business Journal. A member of the Jacksonville Chamber of Commerce and St. Johns County Chamber of Commerce, Pete holds a Bachelor of Arts in Finance from the George Washington University and is proud to be a former Marine. Outside of work, Pete applies his creative problem-solving skills to woodworking and sailing. Ask him about navigating the Pacific Ocean in a 39-foot sailboat.
Diane Denholm

Diane Denholm

Director of Business Development
(904) 325-7043
[email protected]

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Diane is a business management consultant with over 30 years of experience in business, operational and financial management. At Supporting Strategies, she leverages her knowledge and experience to bring high-quality outsourced business and operational support services to small and medium-sized companies. Prior to joining Supporting Strategies, Diane was an Independent Consultant specializing in strategic planning, business assessments, acquisitions, organizational improvement, business process management, workforce planning, performance management and business/proposal development. As a Principal of a global accounting firm, she managed a large portfolio of strategy, business and financial improvement projects for large and global organizations. Previously, at a federal government agency, she served in multiple leadership roles focused on improving manufacturing operations and product quality. Diane has a Master of Science in Engineering Management from The George Washington University and a Bachelor of Science in Industrial Engineering from The Pennsylvania State University.

Delivering Expert Outsourced Bookkeeping and Controller Services in Jacksonville and Northeast Florida

Supporting Strategies provides custom outsourced bookkeeping and controller services in Jacksonville and throughout Northeast Florida, including:  
  • Amelia Island
  • Atlantic Beach
  • Duval County
  • Jacksonville
  • Jacksonville Beach
  • Mandarin
  • Orange Park
  • Ponte Vedra
  • Southside
  • St. Augustine
We offer services from basic bookkeeping to full-function controller services including managing and processing accounts receivable, accounts payable, payroll administration, account reconciliation, and law firm trust accounting. Our highly educated and skilled team helps each client’s business excel by leveraging best-of-breed technology and proven processes.

By working with Supporting Strategies, you’ll be able to make informed decisions for your business with consistent financial data and analysis. Leveraging our Managing Director’s experience with Big 4 consulting, we take a consultative approach to each client. We discuss and implement process improvements so that our clients can monitor cash flow accurately. We provide a standard monthly financial package that includes a balance sheet, income statement and statement of cash flows. More than providing the standard array of financial information, we offer higher level financial guidance by including analysis and recommendations with our monthly reports. Gain the information you need to respond quickly to opportunities and plan for the future based on accurate data. We offer additional management reporting such as cash reporting, budget vs. actual analysis and a key performance indicators dashboard.

Providing Bookkeeping and Controller Services To Jacksonville’s Industries

Affectionately called Jax by the locals, Jacksonville is the continental United States’ largest city. St. Augustine, Florida — founded in 1565 by Spanish explorers — is the oldest continuously-occupied, European-established settlement within the borders of the continental U.S. The area is home to some of the world’s best golf, beaches, fishing, and luxury resorts. But our locals are equally well known for valuing hard work and commitment to our communities.

From the area’s robust manufacturing and finance companies to those that make it a top logistics hub and the “Health Capital of the South,” the businesses that make Jacksonville grow and thrive all benefit from committed, forward-thinking leaders who are invested in seeing the region flourish.

Supporting Strategies is proud to join them as we provide outsourced bookkeeping and controller services in Northeast Florida to suit the region’s core and emerging industries:
  • Automotive Repair
  • Construction – Single Family, Multi-Family
  • Financial Services
  • Healthcare/Medical Practices
  • IT Services
  • Law Firms
  • Logistics & Supply Chain
  • Manufacturing Factories
  • Marketing Consulting
  • Multi-Unit Retail
  • Nonprofit – Services
  • Property Management – Residential and Commercial
  • Real Estate Sales – Residential and Commercial
  • Residential/Commercial Services Companies
  • Restaurant Management Groups
  • Technology Development
Ready to learn how you can strengthen your business with bookkeeping and controller services? Schedule your FREE Consultation with Supporting Strategies | Northeast Florida today.
Growth (2021) Client Delight (2021)

Listen to a recent Small Business Leader podcast with Pete Denholm on his move “From Big 4 to Bookkeeping.”

Move Your Business Forward: Get Started Today

Ready to learn how you can strengthen your business with bookkeeping and controller services?

Frequently Asked Questions

A: Supporting Strategies provides right-size bookkeeping and controller services for a range of businesses. Whether you own a startup or an established and growing business, we offer bookkeeping and controller services at a level that works for you. We take a custom approach to bookkeeper hourly rates or pricing packages, depending on the size, needs, and growth goals of each business. Contact us now to learn how outsourced bookkeeping and controller services can help you take your business to the next level.

A: All Supporting Strategies employees are based in the United States. Our team members have an average of 10 years of accounting/bookkeeping experience and a bachelor's degree in accounting or a related discipline. Many hold an advanced degree and/or a CPA designation. Learn more about our team members.

A: Supporting Strategies provides a full range of bookkeeping and controller services, including revenue and accounts receivable; expenses and accounts payable; HR and payroll; day-to-day bookkeeping and month-end close; and financials, planning and analysis. We ensure all transactions are accurately captured in the books and deliver a standard monthly financial package tailored to your organization's needs.

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