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Supporting Strategies | Santa Monica

Supporting Strategies provides outsourced bookkeeping services, controller services and operational support to growing businesses.

Offering Operations LEadership and BOOKKEEPING SERVICES IN Santa Monica

Supporting Strategies | Santa Monica acts as an extension of your team, leading the finance and bookkeeping strategy while designing and managing the best combination of systems, bookkeeping services in Playa Vista and processes to streamline operations and plan for scalability.

As every small business brings a unique set of challenges, we customize our bookkeeping services in Santa Monica to fit each client's needs. We see ourselves as an enterprise-level finance department, leveraging diverse industry knowledge, best-of-breed technology and proven processes to deliver a full suite of bookkeeping services in Silicon Beach, human resources and controllership services. Our clients enjoy the benefits of our team's collective experience, the efficiency and speed of our work and our thoughtful approach to financial reporting and analysis.

Client service and satisfaction are our top priorities, and we hold regular team-training exercises to share best practices and focus on what's best for clients. Our team excels in the engaging work environment presented by the mix of customers with which we work, and our job satisfaction is reflected in the happiness and success of each of our client businesses.

We provide a range of bookkeeping services in Santa Monica, including accounts payable, accounts receivable, GAAP-compliant accrual-based revenue and expense recognition, payroll and benefits administration, financial reporting and controls, operational support, financial modeling and strategic financial leadership.

Partnering with Santa Monica's Emerging Businesses and Industry Leaders
The Southern California tech scene is also a world-class shopping, dining and entertainment destination located just steps from the Pacific Ocean. Santa Monica and the surrounding seaside cities offer stunning views and great weather. Residents and visitors alike enjoy spending time on the beach, walking or biking along coastal boardwalks, shopping and taking in arts and cultural events.

Supporting Strategies | Santa Monica is rooted in the heart of Silicon Beach, where ride-sharing, electric scooters and flip flops are the norm year-round. Retail, restaurant, tourism, entertainment, technology, real estate, health and wellness, financial services and other industries are central to the local business landscape.

Our team serves clients in the Silicon Beach area of Los Angeles, from Santa Monica to the South Bay area, including Culver City, El Segundo, Hermosa Beach, Malibu, Manhattan Beach, Mar Vista, Marina del Rey, Ocean Park, Pacific Palisades, Playa Del Rey, Redondo Beach, Santa Monica, Venice and Westchester.

Ready to learn how you can strengthen your business with bookkeeping and controller services? Schedule your FREE Consultation with Supporting Strategies | Santa Monica today.

Listen to a recent Staying Power podcast with Mark Wald on "Secrets to Building a Virtual Accounting Business to 40 Employees by Attracting Clients via Referral Networks, and More."


Mark Wald, Managing Director, Supporting Strategies | Los Angeles

Meet Santa Monica Managing Director Mark Wald

(310) 579-9206

Mark, who founded Supporting Strategies | Santa Monica in 2014, is an innovative problem-solver focused on optimization and data analytics and a leader in the Southern California small-business community. He also volunteers his time with local entrepreneurs, directly invests in startup businesses and has played an integral role in strengthening and supporting hundreds of growing companies.

Mark is a University of Southern California and University of California at Los Angeles guest lecturer on financial modeling for startups. He serves as a Mentor and Advisor to startups in downtown Santa Monica's Stubbs Alderton Preccelerator program; Treasurer of the Women Founders Network, which gives women entrepreneurs access to capital, visibility and mentorship; and Treasurer of Advisors in Philanthropy, which believes in the transformation of philanthropy through collaboration.




For over 30 years, companies have relied on Loren for insights on a range of business issues across accounting, finance, marketing and sales. He excels in evaluating current processes, identifying resources and offering solutions with a constant eye toward increasing both the top and bottom lines.

Before becoming a member of the Supporting Strategies team, Loren was responsible for all business development functions as Senior Business Development Manager at a boutique CPA firm. He attended California State University, where he earned a Bachelor of Science equivalent in Finance.


Q: What bookkeeping and controller services does Supporting Strategies provide?

Supporting Strategies provides a full range of bookkeeping services, including revenue and accounts receivable; expenses and accounts payable; HR and payroll; day-to-day bookkeeping and month-end close; and financials, planning and analysis.

Q: Will Supporting Strategies provide a consistent, assigned point of contact?

Every Supporting Strategies client is assigned a dedicated team consisting of a Financial Operations Manager and at least one Financial Operations Associate. Financial Operations Associates are part of an Operations Team, allowing for cross-training and distributed workload coverage. This team approach enables us to scale to keep up with the demands of growing businesses.

Q: Can Supporting Strategies recommend bookkeeping software for my company?

Supporting Strategies continuously vets and implements the latest third-party solutions for managing the general ledger, payables and receivables transaction processing, document management and more. We will be happy to share our recommendations for the best fit for your organization.


Latest Blog Posts

Latest Blog Posts

Talent Search: Hiring the Best Bookkeeping and Finance Staff

There's much more involved in handling your company's bookkeeping and finance needs than meets the eye. Here's how to find a team of qualified professionals. We live in a world of specialists. As a business leader, you recognize the importance of hiring people with the knowledge base and experience ... Read more

Opening a U.S. Subsidiary Is Still Possible During COVID-19

Although COVID-19 has created obstacles for overseas companies to set up U.S. subsidiaries, it has also presented possible opportunities to pursue. The coronavirus pandemic has had a catastrophic impact on the world's economy, with some sources forecasting a decline of up to 8.8% in global GDP this ... Read more

Case Study: Nonprofit Bookkeeping for the Telluride Film Festival

Although it lasts just four days, the annual Telluride Film Festival (TFF) requires a year-round staff — and roughly 300 employees during festival season. Adding to the logistical challenges, the nonprofit that operates the festival is based in Berkeley, California, while the event itself takes plac... Read more